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Zeitgeist Real Estate

Empowering the Real Estate Industry

Welcome to this professional hub. I am a passionate real estate developer, educator, and advocate for the future of construction and design. With expertise at the intersection of real estate, digitalization, sustainability, artificial intelligence, and collaborative tools like BIM, I bridge the gap between traditional craftsmanship and cutting-edge technologies.

 

In my work, I integrate the timeless art of manual craftsmanship, such as woodworking, with the power of modern digital tools, creating a seamless connection between the hands-on and the high-tech. Whether through innovative real estate development projects, immersive teaching experiences, or impactful publications, my goal is to redefine how we build and interact with our built environment.

 

Explore my projects, teaching materials, and publications to discover how I am shaping the future of construction, technology, and collaboration. Let's create the future of building — where craftsmanship meets innovation.

Projects

The real estate industry is undergoing a profound transformation, driven by the forces of digitalization, sustainability, and data-driven decision-making. To provide valuable insights into these changes, we have created the Zeitgeist Real Estate Knowledge Hub, a platform dedicated to exploring the latest developments in real estate development, asset and portfolio management, and sustainable practices.

 

This hub offers access to cutting-edge research that delves into emerging trends, such as the integration of AI-driven tools, the adoption of sustainable construction technologies, and the role of digital solutions like Building Information Modeling (BIM) in streamlining processes. It also provides practical insights into optimizing portfolios, managing risk, and achieving superior returns on investment through innovative strategies.

A significant focus of the hub is on highlighting how technologies like machine learning, IoT, and advanced analytics are reshaping the way real estate projects are conceived, developed, and managed. By fostering collaboration and innovation, it aims to inspire new approaches that drive progress and contribute to a more sustainable and efficient future in real estate.

 

Here some of our latest projects:

Publications

Zeitgeist Real Estate is a dedicated platform for sharing publications and research that address the rapidly evolving landscape of real estate development, asset and portfolio management, digital transformation, and sustainability. In an industry shaped by technological advancements and growing environmental concerns, the hub aims to contribute to meaningful discourse by publishing thought leadership, academic studies, and practical insights from industry professionals.

This platform focuses on fostering a deeper understanding of how digital tools, such as AI, machine learning, and Building Information Modeling (BIM), are revolutionizing traditional practices in real estate. Publications highlight innovative approaches to optimizing portfolios, improving operational efficiency, and making data-driven decisions that maximize returns while addressing regulatory and environmental challenges.

By publishing articles that provide actionable insights, the hub promotes responsible development and portfolio management practices aligned with long-term sustainability goals. The hub serves as a resource for those looking to stay informed about emerging trends and best practices in real estate. It also offers a platform for exchanging ideas and advancing the conversation on how technology and sustainability can redefine the built environment for future generations.

Here some of our latest publications:

Teaching

Zeitgeist Real Estate Learning Hub also explore innovative teaching methodologies and the evolving intersection of digital and hands-on learning experiences. In a world where education is being transformed by technology and new pedagogical approaches, this hub aims to contribute to meaningful discourse by teaching about digital practices thought leadership, academic studies, and practical insights from educators and learning designers.

Our platform emphasizes the synergy between digital tools and physical, experiential learning—a symbiosis that enhances engagement and retention that we call "Digital Workshops". By incorporating technologies like AI, BIM, interactive simulations, and augmented reality into gamified learning processes, we foster dynamic, immersive educational environments that bridge the gap between theory and practice.

Our classes focus on gamification strategies that make learning more interactive, engaging, and impactful, while showcasing how digital tools can complement traditional working methods. We highlight approaches that help learners develop critical skills through problem-solving, collaboration, and hands-on projects, ensuring they are equipped for real-world challenges.

By providing actionable insights on innovative teaching practices, the hub promotes inclusive, future-ready education that balances digital fluency with tactile, experiential learning. We serve as a resource for educators seeking to stay informed about emerging trends in pedagogy and offer a platform for exchanging ideas on how technology can enhance learning experiences across disciplines.

For over the last 15 years our classes and research have been held at the following institutions: Tokyo Institute of Technology (TIT), Tongji University in Shanghai (Tongji), American University in Dubai (AUD), Universidad Politecnica de Madrid (UPM), Colegio oficial de Arquitectos de Madrid y Asturias (COAM / COAA), Universidad Francisco de Vitoria (UFV), Swiss Federal Institute of Technology Zurich (ETH Zurich), University of Liechtenstein, Lucerne University of Applied Sciences and Arts (HSLU), Zurich University of Applied Sciences (ZHAW) and of Applied Sciences in Business Administration (HWZ), Center for Urban and Real Estate Management of Zurich (CUREM) and the Swiss Association of Real Estate Industry (SVIT) among other and here some of our latest topics:

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"One of the best (if not the best) seminar I have ever visited"

Student, Lecture at SVIT on AI in Real Estate Development

We are repeating our workshop "Digitally Handcrafted" with BIM & AI in 2025

The workshop incorporates modern technologies, including Building Information Modeling (BIM) and Artificial Intelligence (AI), to analyze, simulate, and optimize wooden traditional construction methods. These tools were used to enhance the understanding of structural forces, material behavior, and the precision required in replicating the craftsmanship of traditional wood construction techniques. The use of these components in construction is grounded in the natural preservation of the balance of forces, carefully managing shear, bending, torsion, and compression stresses while accounting for material shrinkage.

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About

My name is Dr. Andrea Gonzalez

I am an architect, urban planner, and real estate developer with an MBA and a doctorate in real estate development, combining expertise in real estate, architecture, urban planning, data science, and academia. My work focuses on integrating technological innovation to create forward-thinking, sustainable solutions for the built environment. With professional experience in Japan, China, Spain, and Switzerland, I bring a global, intercultural perspective to my projects and academic endeavors. 

 

Understanding the cultural, social, and technical nuances of different contexts has been essential in shaping my approach to urban design and real estate development. In academia, I have held teaching and research roles at leading institutions, including ETH Zurich and University of Liechtenstein, among other and have been a guest lecturer and researcher at several national and international universities.

From the professional side, I have been head of real estate, as well as team leader and project leader in the same field for several years in Switzerland and abroad. Sharing insights with students and professionals is a core part of my work, fostering critical thinking about the future of cities and buildings.

 

My practice and research focuses on the intersections of digitalization, artificial intelligence, sustainability, real estate, asset and portfolio management, architecture, and urban planning. Through all this, I aim to bridge theory and application to address the challenges of modern urban environments and drive meaningful change in urban and real estate development.

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